| Title | The Best Cut |
| Agency | Grey Germany GmbH |
| Campaign | Celebration of Quality - Heinrich Deichmann |
| Advertiser | Heinrich Deichmann Schuhe GmbH & Co. KG |
| Brand | Heinrich Deichmann |
| Posted | July 2006 |
| Product | Shoes |
| Business Sector | Shoes |
| Story | SUMMARY In a price-driven market and in the face of the recession, Deichmann, the largest low price shoe retailer in Europe with almost 2,000 stores, exceeded all expectations achieving the best sales and image results in the companys 90 year history. It launched the campaign with a message markedly different to the market norm - a simple superior value equation that focused on quality rather than price |
| Media Type | |
| Creative Director | Renate Günther-Greene |
| Art Director | Gisela Kraft |
| Account Manager | Ulrich Hahn |
| Photographer | Reinhold Schroers |
| Advertiser's Supervisor | Andreas Conze |
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SEE ALLWhat Is Style 2
- BRAND:
- Deichmann
- AGENCY:
- Grey Germany GmbH
Egg
- BRAND:
- Heinrich Deichmann
- AGENCY:
- Grey Germany GmbH