Title | Doors |
Brief | June 24th 2018 was a historical date: from this day on, women in the Kingdom of Saudi Arabia were finally be allowed to obtain their driver’s license and drive cars. Together with Audi, we wanted to celebrate this date. Congratulate all new female drivers on even another step to live their role within the society with more independence. And welcome them to the driver’s seat.The film „Doors“ stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life. In a respectful, charming and subtle way, the roles are turned around – and our female protagonist opens the passenger’s door for her husband. Then she enjoys her new freedom and speeds off in an Audi. And on to future explorations. |
Agency | thjnk Berlin |
Campaign | Sometimes history is written. This time, it is driven. |
Advertiser | Audi |
Brand | Audi |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Problem | Subscribers Only |
Media Type | Television |
Length | |
Production Company | S...k F...s Subscribers Only |
Advertising Manager | J..rg D....el Subscribers Only |
Chief Marketing Officer (CMO) | Gi....ni Pe....no Subscribers Only |
Project Manager | C....la M...e Subscribers Only |
Project Manager | Ba....an J...an Subscribers Only |
Art Director | A....as W...er Subscribers Only |
Art Director | B...co W...r Subscribers Only |
Copywriter | M...el Fo....ch Subscribers Only |
Copywriter | H....ng Ko....nn Subscribers Only |
Account Director | D....ee Sc.....ski Subscribers Only |
Agency Producer | J...a K..p Subscribers Only |
Director | N...o G...�n Subscribers Only |
Cameraman | D....ri Kar......nis Subscribers Only |
Post Production | .x ..x Subscribers Only |
Music | ..t . M....ne H....rg Subscribers Only |
Creative Managing Director | G...it Z...e Subscribers Only |