Black & Decker Tools - "The Neverending URL"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Germany

Awards

4219

Brand: Black & Decker Tools
Country: Germany

Advertiser: Stanley Black & Decker

Title	The Neverending URL
Brief	In Germany Black+Decker is known not just for its tools but for an audio signature from the 1980s: the words blackanddeckerblackanddecker repeated over and over. This competition gave people the chance to win a power tool by accessing the brand's online advent calendar. The problem was, the URL contained many, many "blackanddeckers". Only those who typed in the exact amount could win. In the meantime, they were forced to keep the brand name at the tip of their fingers.
Agency	McCann Worldgroup Germany
Campaign	The Neverending URL
Advertiser	Stanley Black & Decker
Brand	Black & Decker Tools
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Chief Creative Officer	Se.....an Ha....ck Subscribers Only
Executive Creative Director	M...in B...a Subscribers Only
Group Creative Director	T...as De.....lf Subscribers Only
Creative Director	T...as Au.....ld Subscribers Only
Creative Director	O..f H....ma Subscribers Only
Art Director	S...ra S...us Subscribers Only
Copywriter	F...an M....ti Subscribers Only
Art Director	..o .u Subscribers Only
Creative technologist	D....el B...an Subscribers Only
Director Creative Technology	M..k Ho.....ng Subscribers Only
Social Media Manager	D...d Br.....mer Subscribers Only
Senior Application Engineer	J....en Bog......fer Subscribers Only
Account Director	A....as Zs......ang Subscribers Only
Senior Account Manager	S...ia H...k Subscribers Only
Head of Production	K...s F....er Subscribers Only