Magali Bergeroux
Global Category Lead at Publicis Conseil
Paris, France
TitleORANGE FOOTBALL(S)
BriefAfter 15 years of football sponsorship, Orange decided to even further strengthen its proximity to African football. So its new campaign spoke directly to the fans. “Official” football, the one played on a regulation football field, isn't the only one that counts. Every kind of football matters: amateur leagues, amongst friends, family, 2-2, or 4, or 40… with sneakers, sandals or even barefoot. Everyone plays their own football. Because all these football(s) are driven by one thing: passion.
Agency
Campaign ORANGE FOOTBALL(S)
Advertiser Orange International
Brand Orange

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Chief Executive Officer (CEO) M...o Ve.....lli Subscribers Only
Creative Director Fr....�ric R...r Subscribers Only
Copywriter / Art Director F...en Ch.....ino Subscribers Only
Copywriter / Art Director Ch.....phe P...ot Subscribers Only
Group Account Director M...li Be.....ux Subscribers Only
Group Account Director C...a Ca....in Subscribers Only
Account Management P..l Ch....is Subscribers Only
Account Management S...ra M....uf Subscribers Only
Account Management Th....lt L..h Subscribers Only
Strategic Planner L...y L...le Subscribers Only
Strategic Planner E....ne Av....ng Subscribers Only
Agency Producer P...re M...us Subscribers Only
Agency Producer Be....nd Aya........enot Subscribers Only
Production Company Pr.....ous Subscribers Only
Production Company S...k F...s Subscribers Only
Director J...s . T..o Subscribers Only
Brand Director J... Ro.....ez Subscribers Only
Brand Director Se....ne N...l Subscribers Only
Brand Director Ch.....an B..y Subscribers Only

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