Title | Opera House Sydney |
Brief | Idea:«Build Smart» knows the art of connecting everything in the right way. To symbolize this, iconic buildings were connected dot by dot. The lines were drawn manually.Media:The campaign reached the professional target group on digital billboards in and around trade fairs.Result:Thanks to the skillful approach, it quickly built awareness and interest among decision makers in the building industry. |
Agency | Ruf Lanz Werbeagentur |
Campaign | The art of connecting everything |
Advertiser | Build Smart Building Technology |
Brand | Build Smart |
Posted | November 2022 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Creative Director | M...us ..f Subscribers Only |
Art Director | Ca.....ne M...in Subscribers Only |
Copywriter | M...us ..f Subscribers Only |
Agency Producer | R...r K...er Subscribers Only |
Production Company | R..o W...s Subscribers Only |
Motion Designer | G...or S...o Subscribers Only |
Advertising Manager | R...r Al......ger Subscribers Only |
Advertising Manager | P...al Gr.....nd Subscribers Only |
Advertising Manager | S...an ..f Subscribers Only |
Advertising Manager | Al.....dro B....la Subscribers Only |