| Title | “The Bubble Buster” |
| Brief | Smartphones, social media, the gated community lifestyle, and now the metaverse? Our children are growing up in an era of total connectivity yet severe isolation from the real world, their families, and each other. It’s like living in bubbles that bait us in with momentary happiness and gradually imprison us until we forget the true happiness outside its walls.Although being one of the top real estate innovators in the middle east that develops gated communities, Mountain View wanted to scratch the surface of the bubble world and show how true happiness can be felt through simple human activities regardless of where you live.In an eye-opener story, we featured the one & only Mo Salah who, on a train, meets a young girl initially hooked on her phone. He grabs her attention with the tale of The Evil Bubbles, and the girl starts to imagine the story in her way, concluding that if happiness is a choice, we should choose to be bubble-free. |
| Agency |
Advantage Marketing & Advertising
|
| Campaign |
“The Bubble Buster”
|
| Advertiser |
Mountain View Egypt
|
| Brand |
Moutain View Residential gated community projects (real estate)
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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| Director |
T...em S...h "T....m" Subscribers Only
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| Chief Executive Officer (CEO) |
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| Chief Creative Officer |
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