Title | Cupcake |
Agency | Leo Burnett Chicago |
Campaign | Cupcake |
Advertiser | Kellogg's |
Brand | Kellogg's |
Date of First Broadcast/Publication | 2011 / 8 |
Product | Fiber Plus |
Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
Tagline | Taste the Plus |
Philosophy | On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally. So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win! This spot was filmed at the Perfect Circle Cupcakery in Orange, California. |
Media Type | Television |
Director of Photography (DOP) | Mark Plummer |
Music Company / Composer | Comma Music |
Editor | Carlos Lowenstein |
Editing Company | The Whitehouse London |
Special Effects / VFX | Filmworkers Club |
Director | Chris Hooper |
Production Company | Uber Content |
Producer | Juan Woodbury |
Executive Producer | Tony Wallace |
Copywriter | Jimmy Pardi |
Art Director | Brad Hall |
Creative Director | Derek Sherman |
Executive Creative Director | Bob Drevney |
Creative / Art Direction | Susan Credle |