Lofbergs - "Esmail and Mohammad"

Volontaire AB

Volontaire AB Stockholm, Sweden

3518

Title	Esmail and Mohammad
Agency	Volontaire AB
Campaign	Reunite old friends
Advertiser	Löfbergs Lila
Brand	Lofbergs
Date of First Broadcast/Publication	2013 / 9
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story	In 2007, Esmail and Mohammad became instant Internet Celebrities. Their silent headbanging video was spread around the globe and became a viral success. Löfbergs reunited them six years later to re-create the exact same scene – a few pounds heavier, but wearing the same minimalistic swim trunks.
Philosophy	To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country.
Media Type	Web Film
Length	30 seconds
Creative Director	Philip Ahlqwist
Production Company	Folke film
Director	Filip Nilsson
Post Production	Swiss
Advertising Manager	Leif Sjöblom