| Title | The meaning of flashlights |
| Brief | GP is the Nordic market leader in flashlights and headlights - a category that is not particularly interesting.The purpose of the "Darkness happens every day" campaign is to turn flashlights and headlights into something you care about, at least a little bit.The print ad "before / after" was published on the same day as the change to winter time, ie the day when darkness is suddenly on everyone's lips. |
| Agency |
Linderoths
|
| Campaign |
The meaning of flashlights
|
| Advertiser |
GP Nordic
|
| Brand |
Flashlights and headlamps
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Copywriter |
M....el S....tz Subscribers Only
|
| Art Director |
M...i An.....on Subscribers Only
|
| Project Manager |
L..a K...g Subscribers Only
|
| Account Manager |
A...rs W...in Subscribers Only
|
| Agency |
Li.....ths Subscribers Only
|
