Vicky Gitto
Chairman & Chief Creative Officer at Young & Rubicam/Vml Italy
Milano, Italy
TitleChat Yourself
BriefThe early stages following the onset of Alzheimer's can be scary. Every aspect of one’s life can turn into an endless stream of questions. Did I eat lunch? Where do I live? Who is this beautiful smiling face in the picture frame? Chat Yourself collects a person’s online memories, based on a Facebook live diary and gives back vital information at key moments. With the app, Alzheimer's sufferers no longer need to feel ashamed to ask questions. They can overcome their fear of leaving the house alone. They can take back control of their daily routines. And their lives. If you’re living with Alzheimer’s disease, every aspect of your life can quickly turn into an endless stream of questions. The Chat Yourself app collects a person’s online memories and gives them back vital information at key moments.
Agency
Campaign Chat Yourself
Advertiser Italia Longeva
Brand Italia Longeva

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PostedJune 2017
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Social Media
Length
Executive Creative Director V...y G...o Subscribers Only
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