Markus Ruf
Concepteur / rédacteur at Ruf Lanz Werbeagentur
Zürich, Switzerland
TitleEye-catching Cat in editorial environment (German)
BriefIn August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment.
Agency
Campaign Animal rights deserve as much attention as Donald Trump
Advertiser Foundation Tier im Recht
Brand Tier im Recht

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