| Title | THE MISSING PAGE |
| Brief | In France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated. |
| Agency | Serviceplan Group France |
| Campaign | The Missing Page |
| Advertiser | Laboratoires IPRAD |
| Brand | Saforelle |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | F...en Te....er Subscribers Only |
| Chief Creative Officer | D....ri Gu......mov Subscribers Only |
| Creative Director | M....eu M...ré Subscribers Only |
| Copywriter | C...e R....ux Subscribers Only |
| Art Director | V�.....que ..b Subscribers Only |
| Art Director | Tr....nh N...en Subscribers Only |
| Art Director | A...id P...n Subscribers Only |
| Advertising Manager | A....lie De....ce Subscribers Only |
| Advertising Manager | E..c P....el Subscribers Only |
| Advertising Manager | C...ine S...ma Subscribers Only |
| Advertising Manager | N...�ge A...s Subscribers Only |
| Advertising Manager | Q....in D...sé Subscribers Only |
| Advertising Manager | C...re La.....nie Subscribers Only |
| Advertising Manager | P�.....ille L....rt Subscribers Only |
| Account Manager | Be....in Ch....er Subscribers Only |
| Account Manager | H...�ne J...n Subscribers Only |
| Account Manager | M...ne M...au Subscribers Only |
| Director | S...h H...er Subscribers Only |
| Production Company | M...le Subscribers Only |
| Agency TV Producer | F...k W....cq Subscribers Only |
More Work
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- BRAND:
- Règles élémentaires
- AGENCY:
- House of Communication
The Missing Page
- BRAND:
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- AGENCY:
- Serviceplan Group France
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- BRAND:
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- AGENCY:
- Serviceplan Group France
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- AGENCY:
- Serviceplan Group France
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- AGENCY:
- Serviceplan Group France
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- AGENCY:
- Serviceplan Group France
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- AGENCY:
- Serviceplan Group France
Emma Evrard
- BRAND:
- TBS
- AGENCY:
- Serviceplan Group France