Hasbro - "Happy losing"

Leo Burnett Moscow Moscow, Russia

4239

Title	Happy losing
Brief	Parents often let their kids win games as a way of boosting the child's confidence. Here we see a dad who lets his little boy win eating contests, hockey challenges, arm wrestling bouts and so on. Later though, when the kid has grown up a bit, he legitimately beats his old man at Trivial Pursuit. Dad is proud. Hasbro Games: happy losing.
Agency	Leo Burnett Moscow
Campaign	Happy losing
Advertiser	Hasbro
Brand	Hasbro
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	107 seconds
More Information	Subscribers Only
Client Services Director	I..a Kh.....ev Subscribers Only
Copywriter	E....iy Sh....ev Subscribers Only
Art Director	M....il Tk.....ko Subscribers Only
Strategic Planning Director	K...ll Y...sh Subscribers Only
Strategic Planning Director	Al.....dr P...ov Subscribers Only
Producer	O..g Gr....ov Subscribers Only
Executive Creative Director	M....il Ku.....in Subscribers Only