Title | The Potato Machine |
Agency | Grey |
Campaign | The Potato Machine |
Advertiser | SNCB/NMBS |
Brand | SNCB |
Posted | December 1999 |
Product | Go Pass |
Business Sector | Transport, Travel and Tourism |
Tagline | My Go Pass And I'm out of here. |
Story | Go Pass is a Belgian Railways' product which allows youngsters to travel all over the country for a bargain price. One commercial, "The Potato Machine", shows a badly synchronised, inane TV programme in which two presenters are trying to sell a useless machine to peel potatoes. The pause sign appears, then the fast forward sign. The pay off says: "My Go Pass, and I'm out of here". |
Media Type | Cinema |
Length | |
Creative Director | Giedo Deldime |
Copywriter | Gino Del Ben |
Art Director | Michel van Dyck |
Agency Producer | Brenda Keirsebilek |
Director | Alexandre Gauras |
Production Company | Sombrero Productions |