Ari Laitinen
Producer at Otto Productions
Helsinki, Norway
TitleThe Hand (director's cut)
BriefFinland is one of the safest countries in the world – when you're not at home.Finland is the second most dangerous country for women in the EU. And a frighteningly large part of this violence happens at home. And it’s not only women that are in danger. Domestic violence affects all ages, all sexes and all social classes. In many cases the offender can also be a victim.The city of Helsinki campaigns annually against domestic violence and promotes its social and healthcare services for its citizens. The video spot that feels and looks like an old horror movie communicates straight to the perpetrator: before there’s actual violence, there is the threat of violence. This is where you can change your fate: get help, before violence gets out of your hand.
Agency
Campaign The Hand
Advertiser City of Helsinki
Brand City of Helsinki

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Media Type Television
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Director J...s A..y Subscribers Only
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Art Director K...o Ki.....ti Subscribers Only
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