| Title | What's Your Excuse |
| Agency | Watson |
| Campaign | What's Your Excuse |
| Advertiser | Virginia Tobacco Settlement Foundation |
| Brand | Youth Anti-Smoking Campaign |
| Posted | December 2002 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Executive Creative Director | C...ll H...is Subscribers Only |
| Art Director | C...ll H...is Subscribers Only |
| Copywriter | S...e C...rt Subscribers Only |
| Director | D...d S...e Subscribers Only |
| Production Company Producer | Su.....and P....er Subscribers Only |
| Agency Producer | B...y Bar......cks Subscribers Only |
| Editor | D..e K..a Subscribers Only |
| Account Director | W....ey S...er Subscribers Only |
| Production Company | H...ry ..n Subscribers Only |