| Title | Zlaty Bazant 73 |
| Brief | Slovakia’s Zlaty Bazant 73 is the revamp of a beer that had its heyday when Czechoslovakia was still on the map. To place the product in context, the launch campaign evokes the sights, sounds and textures of the beer’s glory years: the 1970s. We see “modern” conveniences like highways, apartment blocks and rotary telephones. The beer is also a symbol of innovation, and people queue outside grocery stores to get their hands on some. Take a sip of the Seventies with Zlaty Bazant 73. |
| Agency |
Wiktor Leo Burnett, s.r.o.
|
| Campaign |
Zlaty Bazant 73
|
| Advertiser |
Heineken
|
| Brand |
Zlaty Bazant 73
|
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| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television
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| Creative Director |
S...an An....co Subscribers Only
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| Copywriter |
M...in K...r Subscribers Only
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| Art Director |
S...an An....co Subscribers Only
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| Director of Photography (DOP) |
D..o Si....ic Subscribers Only
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| Production Company |
L....rd Pr.....ion Subscribers Only
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| Director |
J...s K....ek Subscribers Only
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| Strategist |
Vl....ir L...k Subscribers Only
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