MGM Resorts - "Universal Love Songs"

McCann New York

McCann New York New York, United States

7901

Title	Universal Love Songs
Brief	MGM Resorts were hosting same-sex weddings years before they were made officially legal in the US. Until now, classic love songs have been something that only straight couples can truly “own.” This was a great opportunity to reimagine wedding songs and show that MGM (and Las Vegas in general) is open to everyone. A new album of classic love songs flipped the pronouns to upend norms and challenge traditional ideas of love. Bob Dylan, Kesha and St. Vincent were among those who transformed the songs, creating a new soundtrack that celebrates Universal Love.
Agency	McCann New York
Campaign	Universal Love
Advertiser	MGM Resorts International
Brand	MGM Resorts
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Case Study
Length	134 seconds
Director	L...n S...rt Subscribers Only
Executive Producer	S...ra S....yo Subscribers Only
Executive Producer	B....on B...h Subscribers Only
Casting	J...y . Subscribers Only
Editing Company	C...s Fr....in Subscribers Only
Colorization	C...s R..n Subscribers Only
Sound	..b F....ck Subscribers Only
Tusk Music Production	..b K...an Subscribers Only
Executive Producer	A...n M...er Subscribers Only