| Title | Open Gallery |
| Brief | Lifewater (LIFEWTR) believes art is as essential to life as water. Including, of course, art by women. But while 51 per cent of artists are female, their work makes up less than 5 per cent of art in permanent collections. To raise awareness, the company constructed a 60-foot gallery wall in New York City, starkly illustrating the gender gap. Water bottles and outdoor ads featured female artwork and the hashtag #ArtByAWoman was launched on Instagram, creating an open gallery and bringing visibility to the female presence in the art world. |
| Agency |
R/GA
|
| Campaign |
Open Gallery
|
| Advertiser |
LifeWTR
|
| Brand |
LIFEWTR
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Digital
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| Creative Director |
E..c K..g Subscribers Only
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| Managing Director |
J..f B....er Subscribers Only
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| Executive Creative Director |
.J H...an Subscribers Only
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| Associate Creative Director |
M..t Mo....er Subscribers Only
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| Associate Creative Director |
D...k H...ze Subscribers Only
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| Managing Director |
T..d Su....an Subscribers Only
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| Strategy/Planning |
T...r M...e Subscribers Only
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| Strategic Planner |
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| Producer |
J...Yi .u Subscribers Only
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| Producer |
J...ie K....th Subscribers Only
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