Peter Rajcak
Creative Director at Effectivity POWERED BY PUBLICIS
Bratislava, Slovakia
TitleOil Lake
BriefP. I. Tchaikovski’s ballet masterpiece The Swan Lake is more than 130 years old. But since that time the environment has changed. In a partnership with Ballet of Slovak National Theatre we created the contemporary adaptation of The Swan Lake as a reflection of eco-disasters hapening in the world’s lakes and seas. The first soloist Romina Kolodziej played her role of White Swan in a lake full of toxic water.The key visual in a form of Ballet poster was aired before EKOTOPFILM festival starts attracting the attention of many people in Slovakia.
Agency
Campaign There Is No Beauty at the End of Evolution
Advertiser EKOTOPFILM
Brand EKOTOPFILM

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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Poster
Creative Director P...r R...ak Subscribers Only
Copywriter S..a Po......ova Subscribers Only
Art Director D...sa Pa.....va Subscribers Only
Photographer J...f B....ka Subscribers Only
Production Company P...os Pr.....ion Subscribers Only
Cast R...na Ko....ej Subscribers Only

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