The Times of India - "#NoConditionsApply"

FCB India Mumbai, India

Awards

9512

This ad is part of the ACT Responsible Collection

Brand: The Times of India
Country: India

Advertiser: The Times of India

Title	#NoConditionsApply
Brief	The vermillion dot or “sindoor” on a bride’s forehead is a symbol of marital pride. During rituals and traditions, it dictates who’s accepted or rejected. But today the sindoor has become a symbol of inequality between the married and the unmarried. The campaign turned the single dot, a symbol that divides, into two dots, a new symbol of sisterhood. It made its debut at Sindoor Khela, a festival reserved for married women. Transgender people, widows, divorcees and sex workers joined married women to celebrate Sindoor Khela together for the first time in 400 years.
Agency	FCB India
Campaign	#NoConditionsApply
Advertiser	The Times of India
Brand	The Times of India
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Web Film
Length	120 seconds
Creative Partner	F..d L...on Subscribers Only
Chief Creative Officer	S...i Bha......rya Subscribers Only
Creative Director	S...o D..t Subscribers Only
Production Company	..e B...ry F...s Subscribers Only
Producer	K..k D..s Subscribers Only
Producer	R...l G...ge Subscribers Only
Director	A..t ..y Subscribers Only
Account Manager	. . Da.....an Subscribers Only
Account Manager	V....ta A...a Subscribers Only
Account Planner	J..n Th.....aj Subscribers Only
Creative Team	Sh....sh Kha......ker Subscribers Only
Creative Team	R...t N..r Subscribers Only
Creative Team	D....an D....ouza Subscribers Only
Creative Team	A...it G...a Subscribers Only
Creative Team	Ab....et ..y Subscribers Only
Creative Team	An.....la S..a Subscribers Only
Creative Team	.V S....th Subscribers Only
Creative Team	G....ri S...am Subscribers Only
Creative Team	R...t Mu.....ee Subscribers Only
Creative Team	Au.....du B....ji Subscribers Only
Creative Team	A...it Se....ta Subscribers Only
Creative Adviser	Au.....du B....ji Subscribers Only