| Title | EyeMoney (English ST) |
| Brief | Most campaigns against violence against women, are violent themselves. But it doesn't leave a mark on the minds.The idea here is to put the audience in a light, friendly and relaxed context to shock even more.The film shows the use of a fictional app as all uses do: watching is simple, it's great. . . none of the actors scream, are demonstrative or violent and yet they make you feel uncomfortable.It is insidiously that they explain to us in turn how they decide, deprive or force their wives.It is by keeping this detached and simply demonstrative tone that the campaign marks the minds, it is the embarrassment caused by simple men, ordinary in their daily lives without even showing women that we shock and disturb but also that we mark. |
| Agency |
Leo Burnett Paris
|
| Campaign |
EyeMoney
|
| Advertiser |
Fédération Nationale Solidarité Femmes
|
| Brand |
Solidarité Femmes
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Television & Cinema
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| Executive Creative Director |
P...re Vi.....eix Subscribers Only
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| Creative Director |
A....lie B....rd Subscribers Only
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| Creative Director |
S...en Ar.....an Subscribers Only
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| Art Director |
F...ck M....an Subscribers Only
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| Copywriter |
R..mi So....ne Subscribers Only
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| Strategy Director |
S...h Thom.........zures Subscribers Only
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| Client Manager |
De....ne BE....UN Subscribers Only
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| Client Director |
A...e B...T Subscribers Only
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| Production |
Pr.....ous B....ok Subscribers Only
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| Director |
F....nt K....el Subscribers Only
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