| Title | Hit of 1973 |
| Brief | The campaign for Zlaty Bazant 73, the best-selling beer in Slovakia, is based on a strong local insight. Since the beer is brewed according to the recipe from 1973, we went back to socialism in the campaign. At that time, it was quite common in our country to "borrow" a foreign hit and simply re-text it, even if completely illogically. Songs from the West were not allowed to be played in our country. With this insight, we created our campaign with a retro spot in the look of the 70's, incorporating song from Boney M. As we did in the past, our text was naively funny with the leitmotiv of retro beer. |
| Agency |
MADE BY VACULIK
|
| Campaign |
Hit of 1973
|
| Advertiser |
Heineken
|
| Brand |
Heineken
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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| Creative Director |
P...r ..o Subscribers Only
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| Senior Copywriter |
M...n B...ik Subscribers Only
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| Art Director |
M....el N..y Subscribers Only
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| Account Director |
..a `I.....ová Subscribers Only
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| Strategy Director |
A..m H....ky Subscribers Only
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| Production Company |
Hi.....ker F...s Subscribers Only
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| Director |
R...n V...nt Subscribers Only
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| Director of Photography (DOP) |
T...�a J..í Subscribers Only
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| Choreography |
L..o C...ej Subscribers Only
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| Creative Director |
P...r ..o Subscribers Only
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| Music |
V...or H...rd Subscribers Only
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