Title | Palpez vos disco balls |
Agency | BECOMING |
Campaign | Palpez vos disco balls |
Advertiser | Fondation ARC |
Brand | Fondation ARC |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Public Safety, Health & Hygiene |
Tagline | Palpez vos Disco Balls |
Story | Un tutoriel décalé pour inciter le grand public à se palper les testicules pour déceler un cancer. |
Philosophy | Palpez vos Disco Balls pour prévenir les cancer du testicule |
Problem | Comment inciter le grand public à se palper régulièrement les testicules pour détecter le plus tôt possible le cancer du testicule ? |
Result | 2 millions de vues en 3 jours. |
Media Type | Case Study |
Length | |
Soundtrack | David Shaw and The Beat, HMS Records |
Executive Creative Director | Alexandre Drouillard |
Deputy Executive Creative Director | Barray Jean Philippe |
Deputy Executive Creative Director | Veroone Nicolas |
Copywriter | Emma Bernardi |
Creative / Art Direction | Nina Dorniez-Lopez |
Head of Business Development | Alexandre Wajemus |
Account Management Supervisor | Nicolas de Montmarin |
Producer | Thomas Ramalingam |
Production Assistant | Sarah Devaux |
Production Assistant | Lou Piyasena |
Production Company | Sixtine |
Director | Jean-Marc Gosse |
Music Composer | David Shaw |
Music Producer | Charlotte Decroix |