Pepsi - "Pepsi's Unlikely Spokesperson Marshawn Lynch"

BBDO New York

BBDO New York New York, United States

Awards

15040

Brand: Pepsi
Country: United States

Advertiser: PepsiCo Inc.

Title	Pepsi's Unlikely Spokesperson Marshawn Lynch
Brief	Top NFL player Marshawn “Beast Mode” Lynch is famously laconic, rarely speaking to the media. But he’s agreed to do this commercial for Pepsi because his voice will be dubbed by a stand-in. The effect is pretty comic as the stand-in is a straight-laced blonde woman. She even says “glug glug glug” as he swigs from the bottle. Then Marshawn suddenly pipes up: “Speech mode, boss.”
Agency	BBDO New York
Campaign	Spokesperson Marshawn Lynch
Advertiser	PepsiCo Inc.
Brand	Pepsi
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	30 seconds
Production Company	Epoch Films
Executive Creative Director	L...en Co....ly Subscribers Only
Creative Director	..b M..k Subscribers Only
Creative Director	M..k Vo.....ger Subscribers Only
Copywriter	J...s H...ey Subscribers Only
Copywriter	R...y ..n K...ck Subscribers Only
Agency Producer	J...an K..z Subscribers Only
Agency Producer	J..n M....lo Subscribers Only
Agency Producer	M....sa C....er Subscribers Only
Account Manager	L..d M...in Subscribers Only
Account Manager	J....an N...el Subscribers Only
Director	P..l Mo....on Subscribers Only
Director	..e V....ra Subscribers Only
Director of Photography (DOP)	P...r D....ue Subscribers Only
Production Company Producer	M....sa Cu....an Subscribers Only
Production Company Producer	D..a O....ey Subscribers Only
Managing Partner	M...y Go....rg Subscribers Only