| Title | The Search for the Real Trix Rabbit! |
| Agency | McCann Worldgroup |
| Campaign | Trix Rabbit |
| Advertiser | General Mills |
| Brand | Trix |
| Date of First Broadcast/Publication | 2015 / 10 |
| Business Sector | Breakfast Cereals |
| Story | General Mills Cereals are out to remove artificial flavors and colors from artificial sources. To celebrate we’re making one real rabbit the honorary face of Trix! Your pet bunny could be the #RealTrixRabbit – appearing on limited run boxes in your hometown. All your rabbit needs is creativity, cuteness and the playful spirit of the world famous Trix Rabbit. Does your furry friend have what it takes? |
| Media Type | Digital |
| Length | |
| Director | Josh Miller |
| Production Company | Humongous Productions |
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