Jason Black
Executive Creative Director at Cole & Weber
Winston-Salem, United States
TitleSoffa Sans
BriefThe few people who ever found their way to Ikea's sofa planning tool used it to create pictures of aliens, mazes and, well, "tools". Some were even using it to create messages. This inspired the design and launch of Ikea Soffa Sans: a real, downloadable font, built from 38 different sofa configurations on the sofa planning tool. Punctuation marks, hashtags and symbols were co-created by the public, extending the conversation and encouraging the sharing of designs. The best ones even won an actual sofa.
Agency
Campaign Soffa Sans
Advertiser IKEA
Brand Sofa Planning Tool

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PostedNovember 2019
Business SectorSubscribers Only
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Media Type Digital
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