Title | Magic Car |
Agency | Jung von Matt / Isar |
Campaign | Magic Car |
Advertiser | BMW |
Brand | BMW |
Posted | June 2001 |
Product | C1 |
Business Sector | Motorcycles |
Tagline | Sheer riding pleasure |
Story | A car drives along a coastal road at night. Suddenly it splits into two halfes and we discover: It's two BMW C1 driving next to each other. Why? Because de BMW C1 is the first motorbike with carlike safety-systems. |
Media Type | Television |
Length | |
Creative Director | Till Hohmann |
Copywriter | Till Hohmann |
Creative Director | Bernhard Lukas |
Copywriter | Bernhard Lukas |
Art Director | Gudrun Muschalla |
Production Company | Arden Sutherland Dodd |
Director | Paul Arden |
Production Company Producer | Nick Sutherland-Dodd |
Agency Producer | Moritz Merkel |