| Title | The Schedule |
| Agency | Ogilvy Germany |
| Campaign | Let Kids Be Kids |
| Advertiser | JAKO-O |
| Brand | JAKO-O |
| Posted | November 2012 |
| Business Sector | Children's Clothing |
| Problem | Jako-o is a very popular brand for kid’s fashion and toys. However, consumers cease to acknowledge the quality of their offerings, and view Jako-o increasingly as “too expensive”. They have stopped seeing Jako-o as a pioneer of the industry. |
| Media Type | Television & Cinema |
| Art Director | Ute Sonntag |
| Production Company | Jo! Schmid Filmproduktion GmbH |
| Director | Martin Schmid |
| Copywriter | Peter Strauss |
| Creative Director | Peter Strauss |
| Creative Group Head | Stephan Vogel |
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