| Title | The Urban Eye Tests |
| Brief | OCO Opticians wanted to boost visits and sales by encouraging 25-to-34 year olds to take a free eye test. Panels were placed on streets around Central London, encouraging Londoners to check their eyesight using the urban environment. Pub signs, shop signs, clock towers, road signs and murals were became reading challenges, based on the advice of an optometrist who first assessed every site. A QR code tagged to each location enabled people to book an eye test via their smartphone, providing live response data in real time. |
| Agency | McCann Torre Lazur |
| Campaign | The Urban Eye Tests |
| Advertiser | OCO Opticians |
| Brand | OCO Opticians |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Regional Creative Director | A...an P..r Subscribers Only |
| Creative Director | ..y S...er Subscribers Only |
| Designer | S...e Wo.....fe Subscribers Only |
| Designer | D...y R..e Subscribers Only |
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