| Title | #RespectSam (en) |
| Brief | We chose to reinvent the character through this film. Here SAM is seen with a new face, that of today’s youth, a youth to which we can say “respect”. Respect to you who saves, you who protects, you who puts other before yourself, you who are doing it for the first time, and you who are doing it for the hundredth. This year, and for the first time in 12 years of existence, SAM finally unveils himself. It’s a pivotal point in his history. Sam finally reveals his real face: the face of an enthusiastic and vibrant youth, that enjoys partying in all four corners of France. But also a youth that remains vigilant and responsible in regards to the risks of drink-driving. The faces chosen to represent the youth of today are unvarnished, authentic, filmed in real-world settings, often close to their homes or in places they’re familiar with and like to congregate in. Some of them are actually SAMs in real-life, not just on screen. This is what gives the film its soul and makes it so moving. |
| Agency |
la chose
|
| Campaign |
#RespectSam
|
| Advertiser |
Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
|
| Brand |
Sécurité routière
|
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| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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| Chief Creative Officer |
P...al Gr....ire Subscribers Only
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| Copywriter |
C....es F....nd Subscribers Only
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| Art Director |
Al.....re F..t Subscribers Only
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| Head of Production |
N....as B....et Subscribers Only
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| Production Company |
B....ts Subscribers Only
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| Director |
St....ane B....to Subscribers Only
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| Assistant Director |
J..é M...el Fe....ra Subscribers Only
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| Executive Producer |
Pa....ia L...s Subscribers Only
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| Production Manager |
M...el L...er Subscribers Only
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| Sound Production |
..E S...d Pr.....ion Subscribers Only
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| Assistant Art Director |
A....ny R...rt Subscribers Only
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| Production Creative Director |
A....ny Gim.......sse Subscribers Only
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