Title | Road Trip |
Agency | RPA |
Campaign | The SUV / Made Better |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda |
Date of First Broadcast/Publication | 2011 / 10 |
Product | Pilot |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Tagline | The SUV Made Better |
Story | Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility. “Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. |
Media Type | Television |
Market | United States |
Telecine | MPC LA |
Editing Company | Bikini Editorial |
Production Company | Imperial Woodpecker |
Special Effects / VFX | Mass Market |
Editor | Avi Oron |
Production Designer | Tony Gasparro |
Line Producer | Jeff McDougal |
Executive Producer | Doug Halbert Halbert |
Director of Photography (DOP) | Salvatore Totino |
Director | Stacy Wall |
Agency Producer | Brian Donnelly |
Executive Agency Producer | Gary Paticoff |
Creative Director | Adam Lowrey |
Creative Director | Nathan Crow |
Group Creative Director | Jason Sperling |
Executive Creative Director | Joe Baratelli |