Title | Dad's Sixth Sense |
Agency | INNOCEAN USA |
Campaign | New Thinking. New Possibilities. |
Advertiser | Hyundai Motor Group |
Brand | Hyundai |
Posted | January 2014 |
Product | Genesis |
Business Sector | Cars |
Story | “Dad’s Sixth Sense” features the all-new 2015 Hyundai Genesis, dramatizing the near misses and saves of everyday parenting. The commercial is a heartfelt, humorous father and son story filled with breathtaking saves, culminating with a hair-raising near miss – thanks to Genesis’s Automatic Emergency Braking system. The commercial features the song, “Count On Me” from Bruno Mars’ multi-platinum debut album “Doo-Wops & Hooligans.” |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Count On Me |
Music | Bruno Mars |
Executive Creative Director | Greg Braun |
Creative Director | Robert Prins |
Production Company | Moxie Pictures |
Creative Director | Max Godsil |
Art Director | Vince Feliciano |
Copywriter | Josh Cassidy |
Copywriter | James Embry |
Account Supervisor | Heidi Clemens |
Director | Frank Todaro |
Director of Photography (DOP) | Eric Schmidt |
Executive Producer | Karol Zeno |
Producer | Laura Heflin |
Editor | Geoff Hounsell |
Editing Company | Arcade Edit |
Head of Production | Harry Lowell |
Mix Company | Eleven Sound |
Mixer | Scott Burns |