Title | 12 Days of Holiday Bullshit |
Agency | Bright Bright Great |
Campaign | 12 Days of Holiday Bullshit |
Advertiser | Cards Against Humanity |
Brand | Cards Against Humanity |
Date of First Broadcast/Publication | 2013 / 12 |
Business Sector | Toys & Games |
Tagline | Cards Against Humanity Presents: 12 Days of Holiday Bullshit |
Story | Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their "12 Days of Holiday Bullshit" promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail. |
Philosophy | Conceptually, Bright Bright Great wanted to add to the already dry and sarcastic humor of the Cards Against Humanity brand, by overwhelming the art direction with holiday imagery. BBG created 2 websites, a sign-up website to capture the 100,000 sign-ups and a second unveiling website to slowly pull back the curtain on the 12 products one day at a time. BBG also created the "Lump of Coal" video which was a parody of Cards Against Humanity's "Bigger Blacker Box" video, which for CAH was a product flop, so they wanted to poke fun back at it. Bigger Blacker Box video:https://vimeo.com/72905474 |
Problem | How to sell 100,000 slots for 12 holiday gifts as quickly as possible, while making it as easy as possible for a user to sign up. |
Result | Sales where overwhelmingly better than expected. The product sold out all 100,000 slots in just over 7 hours. The campaign was a huge success. |
Media Type | Other Animation |
Length | |
More Information | http://www.holidaybullshit.com |
Creative Director | Jason Schwartz |
Art Director | Alex Sheyn |
Art Director | Jennifer Hansen |
Photographer | Drew Rios |
Illustration | Alex Sheyn |
3D Graphics | Alex Sheyn |
Music | Noam Wallenberg |
Music | Alex Sheyn |
Music | Max Temkin |