| Title | Daughter and Mother |
| Brief | We're shocked as we watch this film, which shows a little girl looking after her young mother, who clearly suffers from Alzheimer's. However, the ending reveals that the girl is actually an adult and that her mother is an elderly woman. The message: Alzheimer’s is a disease that affects not only the person suffering from it, but also their children. |
| Agency | BBDO New York |
| Campaign | Daughter and Mother |
| Advertiser | Cure Alzheimer's Fund |
| Brand | Cure Alzheimer's Fund |
| Posted | August 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Production Company | O Positive |
| Executive Creative Director | M..e S...h Subscribers Only |
| Creative Director | A..m L....ay Subscribers Only |
| Creative Art Director | M....ew B...k Subscribers Only |
| Copywriter | M....ew B...k Subscribers Only |
| Art Director | A..m L....ay Subscribers Only |
| Chief Strategy Officer | C....al ..x Subscribers Only |
| Planning Director | V...y Sz....ta Subscribers Only |
| Account Director | J..h G....an Subscribers Only |
| Director | D...d S...e Subscribers Only |
| Director of Integrated Production | D...d R...e Subscribers Only |
| Executive Producer | ..y We.....mer Subscribers Only |
| Executive Producer | D...e M...nn Subscribers Only |
| Music Producer | M....sa C....er Subscribers Only |
| Music Producer | S...a ..n Subscribers Only |
| Producer | M..c G...l Subscribers Only |
| Executive Producer | R...h La....la Subscribers Only |
| Executive Producer | C...na De....on Subscribers Only |
| Producer | M...a R..e Subscribers Only |
| Conform and Finishing | .o . Subscribers Only |
| Director of Photography (DOP) | M..k Lal.......Else Subscribers Only |
| Editing Company | N...er . Subscribers Only |
| Editor | J...n Ma.....ld Subscribers Only |
| Sound Engineer | E..n Ma.....ele Subscribers Only |
| Conform Artist | .d S....en Subscribers Only |
| Music | H...d C..y Subscribers Only |
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