IKEA - "Action Movie"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Awards

3860

Brand: IKEA
Country: Germany

Advertiser: IKEA

Title	Action Movie
Brief	To appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.
Agency	Grabarz & Partner
Campaign	Furniture Assembly. The radio campaign for Ikea.
Advertiser	IKEA
Brand	IKEA
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Radio
Chief Creative Officer	R..f H...l Subscribers Only
Creative Director	R...n J....on Subscribers Only
Concept	R...n J....on Subscribers Only
Creative Director	J....us R...c Subscribers Only
Concept	J....us R...c Subscribers Only
Account Manager	Do.....ue B...er Subscribers Only
Recording Studio	S...io F..k G..H .o .G Subscribers Only
Sound Engineer	T....en He....gs Subscribers Only
Casting	C....en B...in Subscribers Only
Director	T....en He....gs Subscribers Only
Director	R...n J....on Subscribers Only
Agency Producer	J...th U...au Subscribers Only
PR Communication Manager	T...as V...er Subscribers Only
Marketing Manager	N..a S�.....und Subscribers Only
Music	k..s .n . c...y s...e Subscribers Only
Music Composer	T...as B...er Subscribers Only
Music Composer	J...an P....�en Subscribers Only
Narrator	J...s Be.....öm Subscribers Only
Narrator	Ca....ne Ki......ter Subscribers Only
Narrator	A....as To.....en Subscribers Only