| Title | Equal Justice Initiative - Logo |
| Brief | The goal was to create an identity that lived up to the weight of the subject while playing a supporting role. At its heart is a symbol that implores us to break the cycle of injustice. Two equal letter Js form a broken chain, which not only encapsulates a larger purpose, but also became the symbol for the new Legacy Museum. The bold simplicity of the broken chain led to a series of illustrations that highlight the Equal Justice Initiative's key themes and ideas with immediacy. Two equal letter Js form a broken chain that symbolises the themes, ideas and purpose of the Equal Justice Initiative. A symbol that implores viewers to break the cycle of injustice. |
| Agency | Turner Duckworth |
| Campaign | Equal Justice Initiative - Logo |
| Advertiser | Equal Justice Initiative |
| Brand | Equal Justice Initiative |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Corporate/Brand Identity |
| Head of Design | D...d T...er Subscribers Only |
| Head of Design | B...e Du.....th Subscribers Only |
| Executive Creative Director | S...h M...at Subscribers Only |
| Creative Director | A..y B...n Subscribers Only |
| Designer | A...ia I...n Subscribers Only |
| Designer | M....sa C...ez Subscribers Only |
| Designer | N...ie R..s Subscribers Only |
| Designer | L...a ..n Subscribers Only |
| Head of Production | M....el S...za Subscribers Only |
| Account Services Supervisor | Mi....le F....ng Subscribers Only |
| Account Services Supervisor | K..e M....an Subscribers Only |
| Creative Agency | T...er Du.....th Subscribers Only |
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