Partnership to End Addiction - "Start with Connection"

DiMassimo Goldstein

DiMassimo Goldstein New York, United States

Awards

2122

This ad is part of the ACT Responsible Collection

Brand: Partnership to End Addiction
Country: United States

Advertiser: Partnership to End Addiction

Title	Start with Connection
Agency	DiMassimo Goldstein
Campaign	Start with Connection
Advertiser	Partnership to End Addiction
Brand	Partnership to End Addiction
Posted	December 2020
Business Sector	Anti-Drug/Alcohol/Tobacco Message
Story	Partnership to End Addiction has launched a campaign emphasizing the importance of personal connection in addressing our nation’s drug and alcohol addiction crisis. The “Start with Connection” campaign from agency DiMassimo Goldstein features a 3D-animated series of ads, including this piece in which parents are urged to reduce the emotional distance between them and their kids as a means to help combat substance abuse. The public service work is driven in part by the song “Salt and the Sea” by twice Grammy-nominated band The Lumineers. “The loneliness and isolation of the pandemic are exacerbating the addiction crisis at an alarming rate,” said Emily Moyer, chief marketing officer at Partnership to End Addiction. “While everyone is talking about physical distancing and wearing masks, we are encouraging family members to begin closing emotional distance in the home.”
Media Type	Flash Animation
Length	73 seconds
Soundtrack	Salt and the Sea by The Lumineers
Creative Director	Chris Martin
Chief Creative Director	Mark DiMassimo
Executive Creative Director	Paul Fix
Head of Design	Claudia Mark
Creative Director	Claudia Mark
Associate Creative Director/Art Director	Katheryn Renfroe
Associate Creative Director/Copywriter	Trevor Hickey
VFX Company	Bonfire
Animation	Bonfire