Title | #LikeAGirl |
Agency | Leo Burnett Chicago |
Campaign | Rewrite the Rules |
Advertiser | Procter & Gamble |
Brand | Always |
Date of First Broadcast/Publication | 2014 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Story | Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Judy John |
Creative Director | Judy John |
Creative Director | Becky Swanson |
Creative Director | Milos Obradovic |
Copywriter | AJ Hassan |
Copywriter | Angel Capobianco |
Art Director | Hmi Hmi Gibbs |
Art Director | Nick Bygraves |
Agency Producer | Adine Becker |
Director | Lauren Greenfield |
Production Company | Chelsea Pictures |
Editor | Kathryn Hempel |
Editing Company | Cutters |
Brand Planner | Karuna Rawal |
Brand Planner | Anna Coscia |
Brand Planner | Rachel Darville |
Account Lead | Annette Sally |
Account Manager | Heidi Philip |
Account Manager | Gaia Gilardini |
Account Manager | Sandy Kolkey |
Account Manager | Lisa Bamber |
Account Manager | Susan Lulich |
Account Manager | Shaina Holts |
Account Manager | Matteo Carcassola |
Participation Director | Jake Bruene |
Media Agency | SMG - Showtime Marketing Group, LLC. |
PR Agency | MSL Group |
Digital Planner | Laura Jones |