Michelle Czukar
Editor at Bensimon Byrne
Toronto, Canada
TitleBoys don't cry
BriefBoys Don’t Cry, is a film that illustrates how a lifetime of social inputs results in the most toxic form of masculinity.The film portrays the emotional transformation of a boy from innocent child to violent teenager.The story begins with the young boy experiencing a wide range of emotions. “Boys can be loving,” “boys can be shy,” and “boys can be sad” are some of the lines we hear through the early scenes.As the story develops, the boy is introduced to a number of small but hurtful experiences. Although it is evident that the boy is upset, he is told by society to bottle up his emotions as boys are not supposed to cry. The once innocent boy gradually transforms into a hateful and violent teenager. Each scene highlights the escalating nature of his toxic masculinity.It was imperative that parents, teachers, and young boys see themselves in the film. The goal was to be authentic, poignant, powerful, and raw.
Agency
Campaign Boys don't cry
Advertiser The White Ribbon Alliance
Brand White Ribbon

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PostedMarch 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Post Production
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