Title | Carry |
Agency | TBWA\Chiat\Day San Francisco |
Campaign | Impossible is Nothing Basketball - adidas |
Advertiser | adidas |
Brand | adidas |
Posted | September 2004 |
Business Sector | Sportswear |
Story | Theres no denying that Kevin Garnett is the consummate leader. He is the type of person and basketball player that can put people on his back to overcome anything. Carry plays this out in a literal fashion, showing how the NBAs reigning MVP carries his family, friends, and teammates |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | "He's Got the Whole World in His Hands" |
Production Company | Biscuit Filmworks LA |
Editing Company | Bikini Editorial |
Special Effects / VFX | Methodstudios |
Executive Creative Director | Lee Clow |
Executive Creative Director | Chuck McBride |
Art Director | Geoff Edwards |
Copywriter | Scott Duchon |
Executive Agency Producer | Jennifer Golub |
Director | Noam Murro |
Director of Photography (DOP) | Barry Peterson |
Editor | Avi Oron |
Special Effects / VFX | Alex Frisch |
Audio Engineer | Loren Silber |
Agency Producer | Andrea Bustabade |
Creative Director | Chuck McBride |