| Title | The lightweight ad. |
| Brief | A classic print ad with a twist. The Porsche 911 Carrera T is stripped of equipment to make it lighter and more fun to drive. To show this in a fun way, the ad was printed on a super-thin paper. |
| Campaign | The lightweight ad. |
| Advertiser | Porsche |
| Brand | Porsche Carrera T |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Magazine |
| Copywriter | M...in St.....mar Subscribers Only |
| Art Director | S..n Å....lom Subscribers Only |
| Agency Producer | C...n L....on Subscribers Only |
| Graphic Designer | D....ic P....rd Subscribers Only |
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