Björn Ståhl
Chief Creative Officer at Uncommon Creative Studio
Stockholm, Sweden
TitleThe Swedish Number (98s)
BriefSweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Agency
Campaign The Swedish Number
Advertiser The Swedish Tourist Council
Brand Swedish Tourist Association

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedOctober 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Executive Creative Director B...rn S...hl Subscribers Only
Account Director J....im E...t Subscribers Only
Copywriter M...us Iv....on Subscribers Only
Art Director G...av W....an Subscribers Only
Account Planner J...a Bl.....st Subscribers Only
Account Executive A...ey P...z Subscribers Only
Account Director S....en D...n Subscribers Only
Advertising Manager M...us L..g Subscribers Only
Advertising Manager J...y En....öm Subscribers Only
Advertising Manager J....na M...ay Subscribers Only

Trending

Create a free Talent profile and become a member of AdForum

Get Started