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Amnesty International - "The Land of the Unfree"

Anorak Oslo

Anorak Oslo Oslo, Norway

Awards

5032

This ad is part of the ACT Responsible Collection

Brand: Amnesty International
Country: Norway

Advertiser: Amnesty International

Title	The Land of the Unfree
Title (original language)	Roe v. Wade
Brief	BRIEFTo Amnesty International, abortion rights is human rights. In the case that «Roe v. Wade» would be overturned, Amnesty wanted to have a response ready. Our job was to find an idea that could mobilize people and put international pressure on U.S. state governors who still has the power to stop abortion bans.SOLUTIONA 90 second online film portraying four different women facing the consequences of stricter abortion laws – to the sound of a new version of «The Star-Spangled Banner», without the word free.A central part of the campaign was timing. Not knowing when or if «Roe v. Wade» would fall, our goal was still to have a response ready if the unthinkable happened. On the day it did, we were able to launch one hour after the news broke, and within hours Amnesty was trending on TikTok and spreading across the world.
Agency	Anorak Oslo
Campaign	The Land of the Unfree
Advertiser	Amnesty International
Brand	Amnesty International
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Digital
Length	97 seconds
Creative Team	L..s H...he Subscribers Only
Creative Team	P...r P...r Subscribers Only
Creative Team	S...n Si....en Subscribers Only
Client Director	J...e Es.....en Subscribers Only
Project Manager	C....la ..n B...ke Subscribers Only
Brand Activation	K....ia L..h Subscribers Only
Designer	C....ne K....an Subscribers Only
Motion	E...nd ..l Sa....ug Subscribers Only
Motion	N...kvi Tho.......son Subscribers Only
Production Company	B..F Subscribers Only
Director	Ni....na K...p Subscribers Only
Assistant Director / Senior Art Director	V....na Fi....oa Subscribers Only
Executive Producer	A...a D...do Subscribers Only
Producer	F...i K...l Subscribers Only
Director of Photography (DOP)	A....as Jo......sen Subscribers Only
Set Designer	An....ca N...n Subscribers Only
Wardrobe / Stylist	Li.....te Br.....�ng Subscribers Only
MUA	D....la Er....on Subscribers Only
MUA	An.....ue Ka....on Subscribers Only
Editor	E..a B....an Subscribers Only
Colorist	J...im Ri....ds Subscribers Only
Sound Design Company	Po....il S...d Subscribers Only
Online Artist	J...im An.....son Subscribers Only
Advertising Manager	C....la Ko....ud Subscribers Only
Advertising Manager	Kr....ne D...ik ..o Subscribers Only
Advertising Manager	S...re St....en To.....en Subscribers Only
Music	O...gy Subscribers Only
Artist	E...ie N....as Subscribers Only
Talent Management	L...le ..g S...er Subscribers Only
Music Producer	N..s M...in L...en Subscribers Only