Honorary Commission to Fight Cancer - "Honorary Commission to Fight Cancer - Give Your Life a Breath (Film)" by PHNX Awards 2024
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| Title | Honorary Commission to Fight Cancer - Give Your Life a Breath (Film) |
| Agency | Publicis Impetu |
| Campaign | Give your life a Breath |
| Advertiser | Honorary Commission to Fight Cancer |
| Brand | Honorary Commission to Fight Cancer |
| Date of First Broadcast/Publication | 2023 / 5 |
| Product | World No Tobacco Day |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | For World Smoke-Free Day we made a very special radio advertisement, in which we used two announcers, one a smoker and the other a non-smoker, to read the same text at the same time. The idea behind this is that the people who heard it can realize first-hand that a smoker has reduced lung capacity, among other conditions that he may suffer from. The mention became a topic of conversation on the country's radio media and the recording of the experience became one of the viral news of the week. |
| Media Type | Case Study |
| Length | |
| ECD | Esteban Barreiro, Pablo Cáfaro, Federico Cibils |
| Creative Team | Pablo Cáfaro, Federico Cibils, Juan Pablo de Mello, Fernando Pintos, Gastón Dinardi, Danilo Macedo, Diego Almagro |
| Art Director | Gastón Dinardi, Danilo Macedo |
| Account Director | María José Caponi |