TUŠ - "Krashko (Packaging)" by PHNX Awards 2024
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| Title | Krashko (Packaging) |
| Agency | SHIFT |
| Campaign | KRASHKO |
| Advertiser | ENGROTUŠ d.o.o. |
| Brand | TUŠ |
| Date of First Broadcast/Publication | 2023 / 4 |
| Product | Hand soap |
| Business Sector | Environmental & Animal Issues |
| Story | Kras is one of the most biotically diverse regions in Europe. But the largest fire in the history of Slovenia left behind only destruction. To help raise funds, Tuš, one of the country's biggest retailers created Krashko. Soaps were once traditionally made from ash. That is why Krashko is made from the ashes of burnt trees. Wood also played a crucial role in creating the packaging. Internationally recognized artist Nina Koželj used the woodcut technique to carve three illustrations into the material from Kras. Nina imprinted them on the packaging so that each product carries a unique graphic. |
| Media Type | Case Study |
| Length | |
| Account Manager SHIFT | Luka Bajs, Creative director SHIFT; Luka Bajs, Copywriter SHIFT; Eva Gradišnik, Copywriter SHIFT; Matija Primc, Art director SHIFT; Hana Domijan, Design SHIFT; Matija Primc, Design SHIFT; Eva Frass, Account Director SHIFT; Nina Miketič, Account Manager SHIFT; Lina Gorjup |