Alwaleed Philanthropies - "Atlai - The first AI Public Reporter" by PHNX Awards 2024
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| Title | Atlai - The first AI Public Reporter |
| Agency | Bold Creative |
| Campaign | Atlai - The first AI Public Reporter |
| Advertiser | Alwaleed Philanthropies |
| Brand | Alwaleed Philanthropies |
| Date of First Broadcast/Publication | 2024 / 3 |
| Product | Digital Platform |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Atlai, the world’s first AI reporter dedicated to protecting global forests by closing the knowledge gap and empowering activism. Initiated by Awaleed Philanthropies, a Saudi NGO that strives to foster a cleaner and more sustainable environment for everyone, Atlai uses generative AI to process tens of thousands of deforestation incidents every month. It generates reports, social media content, and news updates detailing each identified event, seamlessly integrating it with historical data to provide comprehensive context. These reports are delivered to the inboxes of journalists, activists and campaigners, bringing them the knowledge they need to raise awareness and exercise pressure on local authorities to make meaningful changes. |
| Media Type | Case Study |
| Length |