Corona - "Beer Badge" by PHNX Awards 2024
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Corona - "Beer Badge"
- Brand: Corona
- Country: Mexico
- Advertiser: ABinBev
| Title | Beer Badge |
| Agency | VML Mexico |
| Campaign | Beer Badge |
| Advertiser | ABinBev |
| Brand | Corona |
| Posted | August 2023 |
| Product | Beverage |
| Business Sector | Beers, Ciders, Lagers |
| Story | Corona "Beer Badge" Jersey: A partnership with adidas to launch a limited-edition Mexico national team jersey, pre-loaded with Corona beer. Taking the Corona jersey experience from a convenient payment solution to an engaging fan loyalty program. Available at every Corona Fan Fest during the World Cup, each limited-edition Jersey was activated right on the spot. An NFC chip embedded in the crest allowed fans to unlock 2 free beers with a single tap on a Point-of-sale card terminal. Every tap after that also unlocked Corona offers (Like Beer at a discounted store price) and to keep fans coming back, Corona topped up every beer badge, every time the team played. More than a promotional item, Corona Beer Badge becomes a fan loyalty pass that will continue to be activated throughout the football calendar year, including international friendlies and qualifiers. Retaining and Acquiring new Corona and Mexico loyal fans every time. |
| Media Type | Direct Marketing |
| Length | |
| Market | United States |
| Agency | VML Commerce |
| Global Chief Creative Officer | Manuel Bordé |
| Executive Creative Director | Adriano Lombardi |
| Executive Creative Director | Pedro Mayorga |
| Group Creative Director | Oswaldo Sa |
| Creative Director | Daniel Martínez |
| Associate Creative Director | Sebastián Cuevas |
| Lead Motion & Content Designer | Lucas Pimenta |
| Chief Executive Officer (CEO) | Santiago Cortes |
| Operations Manager | Ines Sologuren |
| Client Lead | Rodrigo Perez |
| Client Lead | Julio Magaña |
| Motion & Content Designer | Dariel Bogota |
| Motion & Content Designer | Jonhatan Bolívar |
| Global Creative Coordinator | David Cofrancesco |
| Global Creative Coordinator | Philip Nash |
| Global Director of Creative Excellence | Jamie Anning |
| Global Chief Creative Officer | Debbi Vandeven |