Makro - "Life Extending Stickers (110s)" by PHNX Awards 2024
Filter results by
Makro - "Life Extending Stickers (110s)"
This ad is part of the ACT Responsible Collection
- Brand: Makro
- Country: Colombia
- Advertiser: Makro
| Title | Life Extending Stickers (110s) |
| Agency | VML Grey Colombia |
| Campaign | Life Extending Stickers |
| Advertiser | Makro |
| Brand | Makro |
| Posted | June 2023 |
| Business Sector | Department Stores, Supermarkets |
| Story | Ripe fruit is considered past its prime, but Makro used the small provenance stickers found on produce to turn this idea around. The labels contained delicious recipes that required ripe fruit to work. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Javier Campopiano |
| Chief Creative Officer | Diego Medvedocky |
| Chief Creative Officer | Juan Posada |
| Executive Creative Director | Juan Cárdenas |
| Creative Director | Andrés Núñez |
| Designer | Han Lin |
| Chief Creative Officer | Jorge Serrano |
| Executive Creative Director | Sebastián Benítez |
| Copywriter | Juliana Daza |
| Art Director | Vanesa Sánchez |
| Designer | William Hernández |
| Account Director | Diana Espitia |