LASKA UPCYCLE MERCH - "Laska caseboard" by PHNX Awards 2022
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| Title | Laska caseboard |
| Campaign | LASKA UPCYCLE MERCH |
| Brand | LASKA UPCYCLE MERCH |
| Date of First Broadcast/Publication | 2022 / 1 |
| Product | LASKA UPCYCLE MERCH |
| Story | Together with the Laska charity store, we created a project to change how companies use and produce branded merch clothes. The main goal of this project to make Earth a bit cleaner place and still keep companies' team's spirits up. Merch for brands from clothes that have already been produced and have already lived their lives before becoming part of someone's corporate culture. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things. Instead of creating a usual campaign we offered to launch a whole new business direction and to transform pre-used clothes from Laska into merch clothes for different companies’ teams. We’ve collaborated with influential lovemarks from different fields of Ukrainian businesses and created dozens of unique clothing items branded with logos of their new owners. During first 10 days of campaign with 0$ media budget we’ve got 3,4 millions media impressions, 1,3 millions coverage in social media, 27 companies ordered their own upcycle merch. |
| Creative director | Illia Anufrienko |
| Group Head | Maryna Cherniavska |
| Project Manager | Kateryna Soboleva |
| Senior Designer | Victoria Moskofidi |
| Junior Art-Director | Daryna Gorbacheva |
| Motion Designer | Oleksii Boev |
| Copywriter | Andrii Bezludnyi |
| Director | Eugene Gozheyshyi |
| DP | Denys Luschyk |
| Executive Producer | Nikita Kukoba |
| Line Producer | Natalie Bereza |
| Set designer | Sveta Yermakova |
| 1st AD | Marta Melnychuk |
| 1st AC | Illia Vartyvanov |
| Gaffer | Vlad Rybak |
| Production Manager | Slava Ivasyshen |
| Rental | Illuminator Film Service |
| Casting | LT 15 (Pavlo Makarchenko) |
| Costume Designer | Alesya Yutina |
| Make Up | Katerina Kavaler |
| Playback | Vlad Kolomiets (DiPlay) |
| Location Manager | Victor Slava |
| Catering | Camera Catering |
| Vocal | Khrystyna Krotyk |
| Music Composer | Seva Zolotko |
| Sound | Oleksandr Pustarnakov |
| Edit | Oleksandr Legostaev |
| VFX | Serhii Grigoriev |
| Color | Yerlan Tanaev |
| Co-Owner | Olena Linkova |
| Co-Owner | Anastasia Zhuravel |
| Shop Coordinator | Anna Pankevych |
| Manager | Yulia Lutsan |